The new corporate brand stands for modernity and a strong customer focus

The best way to experience how Asia powers the global economy is by visiting one of its increasing number of ever-larger trade shows from Mumbai to Tokyo. Having recognized this potential early on, we started expanding our Asian business through local subsidiaries in the mid-1990s. A year ago, we decided to consolidate them under the “Messe Düsseldorf for Asia” umbrella. For 20 years, before joining Messe Düsseldorf’s executive team, Wolfram N. Diener was a key player in shaping and growing the trade show business in Asia. In his editorial, the President & CEO takes a look at the Asian trade show market and explains why Messe Düsseldorf started its current growth initiative in Asia with a focus on trade shows for the healthcare sector.

The inaugural Organic Festa Asia is set to take place from September 3 to 5, 2025, at the Shanghai New International Expo Center (SNIEC). With the theme “Organic, A Sustainable Future”, the inaugural trade fair will comprehensively span the entire organic value chain—from the organic industry support systems, such as equipment, technology, inputs, and training, to organic production, processing, distribution, trade, and personal consumption. The event aims to reflect the scale of the organic industry in Asia and China, fostering sustainable growth through innovation and technology, while promoting an organic-centered, sustainable lifestyle. Ultimately, it seeks to deliver high-quality organic products to better meet consumer needs.

Asia's economy is full of potential, and Messe Düsseldorf aims to help its clients tap into it even more effectively and comprehensively: Its five Asian subsidiaries form the new “Messe Düsseldorf for Asia” network for this purpose. With MEDICARE ASIA it has also created a strong umbrella for its seven Asian medical technology and rehabilitation trade fairs. In this interview, Chief Operating Officer, Marius Berlemann, reports on the initial successes he presented at MEDICAL FAIR ASIA 2024 in Singapore.