Lars Wismer brings extensive experience in the trade fair, congress and events industry. He began his career with Messe Düsseldorf in 1999, serving as Senior Project Manager until 2015, before moving to Düsseldorf Congress Sport & Event GmbH and subsequently to D.LIVE GmbH & Co. KG, where he served as Executive Director. Returning to Messe Düsseldorf in December 2022, he was appointed Director of the world-leading trade fairs glasstec and A+A. In this role, he also oversaw the international Glass Technologies portfolio, including glasspex and glasspro, as well as the Occupational Safety & Health portfolio comprising TOS+H, CIOSH and OS+H Asia. Today, he serves as Regional Head of Messe Düsseldorf for Asia (MDfA) and Managing Director of Messe Düsseldorf Asia.

Since 2003, Shirley Lim has served as the General Manager at Messe Düsseldorf Asia. Her career with the company started in a strategic capacity as a senior project manager for the healthcare portfolio, where she was instrumental in establishing its success initially in Singapore and subsequently in Thailand. Today, Shirley’s leadership is pivotal not only to the operational excellence but also to the strategic expansion of Messe Düsseldorf Asia’s trade fair offerings across the region. In addition to her enduring role, Shirley has recently taken on an expanded portfolio as Portfolio Director for Messe Düsseldorf for Asia, further underlining her integral role in the company’s growth and diversification strategies. Guiding project teams across a myriad of sectors — from wines and spirits, medical and healthcare, to packaging and printing, plastics and rubber, wire and tube, as well as metal and steel industries — Shirley’s broad oversight ensures the delivery of exceptional trade fair experiences. Her tenure exceeding three decades is characterised by the pursuit of business excellence within a competitive industry environment. Shirley's innovative drive and ability to launch new initiatives reflect her deep-seated passion and commitment to the industry. Her strategic initiatives and leadership have been key in defining her professional ethos and in continuing the legacy of success at Messe Düsseldorf Asia. As she embraces her additional responsibilities as Portfolio Director at Messe Düsseldorf for Asia, Shirley continues to be a linchpin in fostering growth, innovation, and strategic partnerships across the wider Messe Düsseldorf network in Asia.

Millie Arthur Contractor holds a Bachelor’s Degree in Commerce from Mumbai University and a further Post graduate diploma in Business Management (PGDBM) from a leading Management Institution. With a proven track record of over 26 years in the Industry, out of which 23 years have been with leading German Trade Fair organisers, Ms Contractor an experienced trade fair professional has held leadership positions within the exhibition Industry with a focus on Sales, Project Management and strategic planning and implementation. She has been a part of Messe Duesseldorf India since October 2016 and most recently holds the position of General Manager and Member of the Board of Directors at Messe Duesseldorf India, where she provides strategic leadership and oversees Sales, Marcom , PR, and Projects. Prior to joining Messe Duesseldorf India, Ms Contractor held leadership positions at Messe Muenchen India and Messe Frankfurt India, where she contributed towards Sales, setting up the International Business Division, Conceptualizing sales procedures and workflows, Project Management, Budgeting, forecasting, Initiating pavilion sales, CRM System Implementation, training and development. Passionate about Sales with a firm eye on the P & L and providing strategic leadership and vision for the future of the company, she is committed to steering Messe Duesseldorf India towards continued success.

Ajay Kumar Gulati is General Manager and Member of the Board of Directors at Messe Düsseldorf India, where he provides strategic leadership and overseas Finance, Operations, Administration and Projects- Medical Fair India, Famdent, Valve World Expo India and ProWine Mumbai. With a proven track record of over 20 years of executive experience in Financial analysis, budgeting, forecasting, Corporate Compliances, Risk Management and strategic planning, He is specializing in strategic planning, budget and cost management. He has successfully driven growth innovation and profitability. Prior to joining Messe Düsseldorf India, Ajay Kumar Gulati held leadership positions at Kautex Textorn and Kurz, where he contributed towards mergers and acquisitions, financial stability, leadership and team development. Ajay Kumar Gulati is a Qualified Company Secretary from Institute of Company Secretaries of India (ICSI) also holds bachelor degree in Law (LL. B), Post graduate degree in Commerce (M. Com) and Post graduate diploma in Business Management (PGDBM). Passionate about driving financial growth and providing strategic leadership and vision for financial future of the company, he is committed to steering Messe Düsseldorf India towards continue success and making a positive impact in the industry.